Dalton Uehara
Itaú Videomakers
The challenge: invite videomakers and amateur photographers to participate in the project 'Tomorrow" by the Itau Bank.
The solution proposed: use the same language of the target audience using several techniques to attract, inspire and encourage people to submit their work.
This commercial was created to invite videomakers and amateur photographers to participate in the project 'Tomorrow" by the Itau Bank. They are invited to interpret the "tomo
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